Enhancing New Venture Creation Education: A Collaborative Approach between UTM and Allfren Flour & Food Industries

by | 12 Apr 2023 | UTM NewsHub

New Venture Creation (NVC) is a vital course in the UTM Azman Hashim International Business School (AHIBS) MBA program, introducing entrepreneurship as an integral component of business education. Beyond luck and capital, successful entrepreneurship requires creativity, innovation, risk-taking, and planning. To provide a contemporary perspective on entrepreneurship, Dr. Normal Mat Jusoh, a senior lecturer, has adopted a unique “Teaching Factory” concept for NVC, in collaboration with Allfren Flour & Food Industries.

Enhancing New Venture Creation Education: A Collaborative Approach between UTM and Allfren Flour & Food Industries

AHIBS NVC Class by Dr. Normal

This collaboration allows Allfren Flour & Food Industries to share practical training on becoming an agro-entrepreneur, specifically a commercial Golden Watermelon Entrepreneur, with AHIBS MBA students. The students gain insights and best practices from the industry and apply real-world case studies to enhance the business model through research, creativity, and innovation.

Furthermore, this partnership has a positive social impact as well. The Integrasi Farm for Ummah, a social entrepreneurship program initiated by Allfren Flour & Food Industries, benefits marginalized communities such as low-income families, retirees, single mothers, and people with disabilities. The students indirectly contribute to generating additional income for these communities through their involvement in the program.

By integrating practical industry knowledge and social entrepreneurship principles into the NVC course, this collaborative approach between UTM and Allfren Flour & Food Industries elevates the quality of education and empowers MBA students with valuable skills and experiences for entrepreneurship success in the ever-evolving business landscape.

AHIBS MBA NVC Class in action

Golden watermelons that are ready to be harvested

/ Azman Hashim International Business School

Source: UTM NewsHub

Research Ecosystem
Universiti Teknologi Malaysia UTM Nexus - Research & Innovation

Office of Deputy Vice Chancellor (Research & Innovation)

DVCRI Profile Johor Bahru Office Kuala Lumpur Office

Higher Institution Centre of Excellence (HI-COE)

Advance Membrane Technology Research Centre - AMTEC Institute of Noise & Vibration - INV Wireless Communication Centre - WCC

Research Institute

Centre of Excellence (COE)

Institute of High Voltage & High Current - IVAT UTM-MPRC Institue for Oil & Gas - IFOG Centre for Artificial Intelligence & Robotics - CAIRO Centre for Engineering Education - CEE Centre for Advanced Composite Materials - CACM Innovation Centre in Agritechnology for Advanced Bioprocessing - ICA Institute of Bioproduct Development - IBD

Service Entity

Research Management Centre - RMC Penerbit UTM Press Centre for Community & Industry Network - CCIN Innovation & Commercialisation Centre - ICC University Laboratory Management Centre - PPMU Institut Sultan Iskandar - UTM-ISI

Get the latest news & events

Customer Satisfaction Index